The Estée Lauder Innovation Centre in Shanghai required translating the brand’s iconic global guidelines into a multi-layered physical and digital environment. As Art Director, my responsibility was to design a comprehensive digital ecosystem within the building, transforming a high-density corporate hub into an immersive, branded brand experience.
Art direction, UI Design, UX Design
Spatial Art Direction & Brand Adaptation
Adapting Estée Lauder’s established visual language into interactive spatial touchpoints required scaling corporate guidelines into dynamic motion, environmental UI, and digital installations. I led the creative translation to ensure that every screen and interactive feature across the building reflected the elegance, heritage, and premium aesthetic of the brand.
Ecosystem Complexity & Visitor Journey
Navigating the extreme density of scientific and product information across multiple floors required building a cohesive experiential flow. We engineered an intuitive digital journey that seamlessly integrated interactive displays, narrative installations, and high-touch interfaces, balancing complex data storytelling with effortless user engagement throughout the facility.
