Quai 54 is the world’s premier streetball tournament, hosted in Paris alongside Jordan Brand and Nike with the Eiffel Tower as its backdrop. Partnering with Media.Monks, my role focused on Art Direction and Digital Execution based on Nike's core brand identity, translating Parisian street culture and the 2021 collection's African heritage into an interactive digital ecosystem.
Art Direction & Digital Execution
Design System & UI Architecture
The interface was built upon a strict modular grid that translated court lines into functional graphic patterns to guide scrolling and structure content layout. Utilizing the signature Nike/Jordan palette of black, white, and red, we applied a black-and-white photographic treatment to game action and featured artists like Ninho, MHD, or Aya Nakamura, allowing interactive red elements to pop alongside bold brutalist headlines like "BASKETBALL KNOWS NO BOUNDS".
Experience & Integrated Commerce
The platform combines live countdown timers over dynamic imagery to build pre-event anticipation with direct conversion mechanics to the Nike App via court-framed QR codes ("SCAN THE CODE TO SHOP THE DROP"). The entire product showcase was adapted for mobile devices using a clean layout with neutral backgrounds that highlight collection textures alongside direct call-to-action buttons like "COP THE LOOKS".
Ready to build a stronger brand and a digital Ecosystem to Match?
Rooted in Andalusia,Spain.
Operating worldwide.